Araştırma Makalesi
BibTex RIS Kaynak Göster

The Varying Impact of Self and Other-Oriented Message Appeals on Volunteering

Yıl 2021, Cilt: 19 Sayı: 41, 699 - 722, 28.07.2021
https://doi.org/10.35408/comuybd.793687

Öz

Gönüllülük, topluma, kuruma veya bireye katkıda bulunmanın bir yoludur. Gönüllülük, bireyin kişisel çıkarını tatmin etmek veya başkalarına fedakarca yardım etmek için değer yaratır. Bu çalışma, kendi kendine karşı diğer odaklı mesajların mevcut ve potansiyel gönüllülerin niyet ve tutumları üzerindeki etkisini incelemeyi amaçlamaktadır. İşe alım ilanlarına yönelik tutum ve organizasyon için gönüllü olma niyeti açısından olası etkilerini ortaya çıkarmak için hayali vakıflar kullanılarak iki çalışma tasarlandı. Çoğunlukla gönüllü yetişkinlerden oluşan Çalışma 1'e göre, başkaları yönelimli mesajın öz yönelimli mesajdan daha harekete geçirici olduğu bulunmuştur. Ancak, esas olarak gönüllü olmayan öğrenci örnekleminden oluşan Çalışma 2'de, iki mesaj tipinin niyet üzerindeki etkileri ters yöndeydi. Öz yönelimli mesajlar kullanıldığında, katılımcıların kuruluşlara gönüllü olma niyetinin daha yüksek olduğu ortaya çıkmıştır. Yapılan takip analizinde, başkaları yönelimli mesajlara kıyasla, öz yönelimli mesajların, gönüllü olmayanların gönüllü olma niyetleri üzerinde daha yüksek etkisi olduğunu ortaya koydu. Bu bulgular, gönüllülük üzerindeki etkileri açısından tartışılmış ve gönüllülere veya gönüllü olmayanlara etkili bir şekilde nasıl yaklaşılacağının belirlenmesinde öz yönelimli ve başkaları yönelimli güdülerin rolüne ilişkin son bulgularla ilişkilendirilmiştir.

Kaynakça

  • References Antoni, G. (2009). Intrinsic vs. extrinsic motivations to volunteer and social capital formation. Kyklos, 62, 359–370. doi:10.1111/kykl.2009.62.issue-3
  • Asah, S. T., & Blahna, D. J. (2012). Motivational functionalism and urban conservation stewardship: implications for volunteer involvement. Conservation Letters, 5(6), 470-477.
  • Bang, H., & Ross, S. D. (2009). Volunteer motivation and satisfaction. Journal of Venue and Event Management, 1(1), 61-77.
  • Batson, C. D. (1991). The altruism question: Towards a social-psychological answer. Hillsdale, NJ: Erlbaum.
  • Batson, C. D., Ahmad, N., & Tsang, J. A. (2002). Four motives for community involvement. Journal of Social Issues, 58(3), 429-445.
  • Batterham, P. J. (2014). Recruitment of mental health survey participants using Internet advertising: content, characteristics and cost effectiveness. International journal of methods in psychiatric research, 23(2), 184-191.
  • Beerli, A., Díaz, G., & Martin, J. D. (2004). The behavioural consequences of self‐congruency in volunteers. International Journal of Nonprofit and Voluntary Sector Marketing, 9(1), 28-48.
  • Bekkers, R. (2007). Intergenerational transmission of volunteering. Acta Sociologica, 50(2), 99-114.
  • Bennett, J. W. (1998). Classic anthropology. American Anthropologist, 100(4), 951-956.
  • Bennett, R., & Kottasz, R. (2001). Advertisement style and the recruitment of charity volunteers. Journal of Nonprofit & Public Sector Marketing, 8(2), 45-63.
  • Bierhoff, H. W., Klein, R., & Kramp, P. (1991). Evidence for the altruistic personality from data on accident research. Journal of personality, 59(2), 263-280.
  • Boz, I., & Palaz, S. (2007). Factors influencing the motivation of Turkey's community volunteers. Nonprofit and Voluntary Sector Quarterly, 36(4), 643-661.
  • Bramston, P., Pretty, G., & Zammit, C. (2011). Assessing environmental stewardship motivation. Environment and Behavior, 43(6), 776-788.
  • Briggs, E., Peterson, M., & Gregory, G. (2010). Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes. Journal of Macromarketing, 30(1), 61–76. doi:10.1177/0276146709352220
  • Bruyere, B., & Rappe, S. (2007). Identifying the motivations of environmental volunteers. Journal of Environmental Planning and Management, 50(4), 503-516.
  • Burns, D. J., Reid, J. S., Toncar, M., Fawcett, J., & Anderson, C. (2006). Motivations to volunteer: The role of altruism. International Review on Public and Nonprofit Marketing, 3(2), 79-91.
  • Chappell, N. L., & Prince, M. J. (1997). Reasons why Canadian seniors volunteer. Canadian Journal of Aging, 16, 336–353.
  • Clary, E. G., & Orenstein, L. (1991). The amount and effectiveness of help: The relationship of motives and abilities to helping behavior, Personality and Social Psychology Bulletin, 17, 58–64.
  • Clary, E. G., & Snyder, M. (1999). The motivations to volunteer: Theoretical and practical considerations. Current Directions in Psychological Science, 8, 156–159.
  • Clary, E. G., Snyder, M., Ridge, R. D., Copeland, J., Stukas, A. A., Haugen, J., & Miene, P. (1998). Understanding and assessing the motivations of volunteers: a functional approach. Journal of personality and social psychology, 74(6), 1516.
  • Cnaan, R. A., & Goldberg-Glen, R. S. (1991). Measuring motivation to volunteer in human services. The journal of applied behavioral science, 27(3), 269-284.
  • Cornelis, I., Van Hiel, A., & De Cremer, D. (2013). Volunteer work in youth organizations: predicting distinct aspects of volunteering behavior from self‐and other‐oriented motives. Journal of Applied Social Psychology, 43(2), 456-466.
  • Erdoğan, E. (2017). Türkiye’de Gençlerin İyi Olma Hali. Retrieved from http://habitatdernegi.org/wp-content/uploads/turkiye-de-genclerin-iyi-olma-hali-raporu.pdf
  • Faircloth, J. B. (2005). Factors influencing nonprofit resource provider support decisions: applying the brand equity concept to nonprofits. Journal of marketing theory and practice, 13(3), 1-15.
  • Fisher, J. C., & Cole, K. M. (1993). Leadership and management of volunteer programs: A guide for volunteer administrators. Jossey-Bass Inc., 350 Sansome Street, San Francisco, CA 94104-1310.
  • For young adults. Retrieved from https://www.oecd.org/els/family/CO4.1-Participation-voluntary-work.pdf
  • Gallup World Poll (2016). 2016 Global Civic Engagement Report. Retrieved from https://news.gallup.com/reports/195581/global-civic-engagement-report-2016.aspx
  • Greenfield, E. A., & Marks, N. F. (2004). Formal volunteering as a protective factor for older adults' psychological well-being. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 59(5), S258-S264.
  • Hustinx, L., & Lammertyn, F. (2003). Collective and reflexive styles of volunteering: A sociological modernization perspective. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 14, 167–187.
  • Isen, A.M., Clark, M., Shalker, T.E. and Karp, L. (1978), Affect accessibility of material in memory and behaviour, Journal of Personality and Social Psychology, 36, 1-12.
  • Kohn, A. (1990). The brighter side of human nature. New York: Basic Books.
  • Konrath, S. H., O'Brien, E. H., & Hsing, C. (2011). Changes in dispositional empathy in American college students over time: A meta-analysis. Personality and Social Psychology Review, 15(2), 180-198.
  • Liao-Troth, M. A. (2005). Are they here for the long haul? The effects of functional motives and personality factors on the psychological contracts of volunteers. Nonprofit and Voluntary Sector Quarterly, 34(4), 510-530.
  • Lum, T. Y., & Lightfoot, E. (2005). The effects of volunteering on the physical and mental health of older people. Research on aging, 27(1), 31-55.
  • Manetti, G., Bellucci, M., Como, E., & Bagnoli, L. (2015). Investing in volunteering: measuring social returns of volunteer recruitment, training and management. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(5), 2104-2129.
  • Meier, S., & Stutzer, A. (2008). Is volunteering rewarding in itself?. Economica, 75(297), 39-59.
  • Morrow-Howell, N., Hinterlong, J., Rozario, P. A., & Tang, F. (2003). Effects of volunteering on the well-being of older adults. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 58(3), S137-S145.
  • Mowen, J. C., & Sujan, H. (2005). Volunteer behavior: A hierarchical model approach for investigating its trait and functional motive antecedents. Journal of Consumer Psychology, 15(2), 170-182.
  • Musick, M. A., & Wilson, J. (2003). Volunteering and depression: The role of psychological and social resources in different age groups. Social science & medicine, 56(2), 259-269.
  • Musick, M. A., & Wilson, J. (2007). Volunteers: A social profile. Indiana University Press.
  • Musick, M. A., Herzog, A. R., & House, J. S. (1999). Volunteering and mortality among older adults: Findings from a national sample. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 54(3), S173-S180.
  • O’Connor, P. (1997). Working with and recruiting volunteers as part of a fundraising strategy, Journal of Nonprofit and Voluntary Sector Marketing, 2 (4), 353-364.
  • OECD (2015). Women are catching up to men in volunteering, and they engage in more altruistic voluntary activities. Retrieved from http://www.oecd.org/gender/data/women-are-catching-up-to-men-in-volunteering-and-they-engage-in-more-altruistic-voluntary-activities.htm
  • OECD. (2014). CO4.1: Participation in voluntary work and membership of groups and organisations. Retrieved from https://www.oecd.org/els/family/CO4.1-Participation-voluntary-work.pdf
  • Oesterle, S., Johnson, M. K., & Mortimer, J. T. (2004). Volunteerism during the transition to adulthood: A life course perspective. Social forces, 82(3), 1123-1149. Okun, M. A. (1994). The relation between motives for organizational volunteering and frequency of volunteering by elders. Journal of Applied Gerontology, 13(2), 115-126.
  • Okun, M. A., Barr, A., & Herzog, A. R. (1998). Motivation to volunteer by older adults: A test of competing measurement models. Psychology and Aging, 13, 608-621.
  • Omoto, A. M., & Snyder, M. (1995). Sustained helping without obligation - Motivation, longevity of service, and perceived attitude-change among aids volunteers. Journal of Personality and Social Psychology, 68, 671-686.
  • Omoto, A. M., & Snyder, M. (2002). Considerations of community: The context and process of volunteerism. American Behavioral Scientist, 45(5), 846-867.
  • Onyx, J., & Warburton, J. (2003). Volunteering and health among older people: A review. Australasian Journal on Ageing, 22(2), 65-69.
  • Penner, L. A., Dovidio, J. F., Piliavin, J. A., & Schroeder, D. A. (2005). Prosocial behavior: Multilevel perspectives. Annual Review of Psychology, 56, 365-392.
  • Peterson, D. K. (2004). Recruitment strategies for encouraging participation in corporate volunteer programs. Journal of Business Ethics, 49, 371–382.
  • Pushkar, D., Reis, M., & Morros, M. (2002). Motivation, personality and well-being in older volunteers. The International Journal of Aging and Human Development, 55(2), 141-162.
  • Schaller, M., & Cialdini, R. B. (1988). The economics of empathic helping: Support for a mood management motive. Journal of Experimental Social Psychology, 24(2), 163-181.
  • Schram, V. R. (1985). Motivating volunteers to participate. Motivating Volunteers. Vancouvert Volunteer Centre, 13-30.
  • Shields, P. O. (2009). Young adult volunteers: Recruitment appeals and other marketing considerations. Journal of Nonprofit & Public Sector Marketing, 21(2), 139-159.
  • Shye, S. (2010). The motivation to volunteer: A systemic quality of life theory. Social Indicators Research, 98(2), 183-200.
  • Simon, B., Stürmer, S., & Steffens, K. (2000). Helping individuals or group members? The role of individual and collective identification in AIDS volunteerism. Personality and Social Psychology Bulletin, 26(4), 497-506.
  • Smith, C. P., Atkinson, J. W., McClelland, D. C., & Veroff, J. (1992). Motivation and personality: Handbook of thematic content analysis. Cambridge, UK: Cambridge University Press.
  • Smith, D. H. (1994). Determinants of voluntary association participation and volunteering: A literature review. Nonprofit and Voluntary Sector Quarterly, 23(3), 243-263.
  • Smith, R. E., & Swinyard, W. R. (1983). Attitude-behavior consistency: The impact of product trial versus advertising. Journal of Marketing Research, 257-267.
  • Snyder, M., & Omoto, A. M. (2008). Volunteerism: Social issues perspectives and social policy implications. Social issues and policy review, 2(1), 1-36.
  • Snyder, M., Omoto, A. M., & Smith, D. M. (2009). The role of persuasion strategies in motivating individual and collective action. The political psychology of democratic citizenship, 125-150.
  • Corporation for National and Community Service. Washington, DC: Office of Research and evaluation. Retrieved from https://www.nationalservice.gov/sites /default/files/upload/
  • Stefanick, L., Best-Bertwistle, R., & Race, L. S. (2018). Retaining Volunteers in the Age of Precarious Work. Journal of Nonprofit & Public Sector Marketing, 1-23.
  • Türkiye’de Gönüllülük. 2013. Retrieved from http://www.tr.undp.org/content/dam/turkey/docs/Publications/mdgs/Turkiyedegonulluluk.pdf
  • Türkiye’de Gönüllülük. 2017. Retrieved from https://www.xsights.co.uk/tr/turkiyede-gonulluluk-7637/
  • Unger, L. S. (1991). Altruism as a motivation to volunteer. Journal of Economic Psychology, 12(1), 71-100.
  • Van Willigen, M. (2000). Differential benefits of volunteering across the life course. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 55(5), S308-S318.
  • Wheeler, J. A., Gorey, K. M., & Greenblatt, B. (1998). The beneficial effects of volunteering for older volunteers and the people they serve: A meta-analysis. The International Journal of Aging and Human Development, 47(1), 69-79.
  • Williamson, G. M., & Clark, M. S. (1992). Impact of desired relationship type on affective reactions to choosing and being required to help. Personality and Social Psychology Bulletin, 18(1), 10-18.
  • Wilson, A. and Pimm, G. (1996), The tyranny of the volunteer: The care and feeding of voluntary workforces, Management Decision, 34 (4), 24-40.
  • Wilson, J. (2000). Volunteering. Annual review of sociology, 26(1), 215-240.
  • Wilson, J. (2012). Volunteerism research: A review essay. Nonprofit and Voluntary Sector Quarterly, 41(2), 176-212.
  • Wilson, J., & Musick, M. (1997). Who cares? Toward an integrated theory of volunteer work. American sociological review, 694-713.
  • Wuthnow, R. (1991). Acts of compassion. Princeton, NJ: Princeton University Press.
  • Wymer Jr, W. W. (2003). Differentiating literacy volunteers: A segmentation analysis for target marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 8(3), 267-285.
  • Wymer, W. W., Jr., & Starnes, B. J. (2001). Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I. Journal of Nonprofit & Public Sector Marketing Part I, 9(1/2), 63–96. doi:10.1300/J054v09n01_05
  • Wymer, W.W. (1998), Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity, Journal of Nonprofit and Voluntary Sector Marketing, 3 (4), 321-366.

The Varying Impact of Self and Other Oriented Message Appeals on Volunteering

Yıl 2021, Cilt: 19 Sayı: 41, 699 - 722, 28.07.2021
https://doi.org/10.35408/comuybd.793687

Öz

Volunteerism is a means of contributing either to the society, the organization or the individual. Either for satisfying individual’s self-interest or for altruistically helping others, volunteering creates value. The study aims to examine the impact of self versus other-oriented messages on intentions and attitudes of existing and potential volunteers. Two studies were designed using fictitious foundations, to find out the potential effects of in terms of attitude towards recruitment ads and intention to volunteer for the organization. According to Study 1, which consisted of mainly volunteering adults, the other-oriented message is found to be more activating than the self-oriented message. However, in the Study 2, which comprised of a mainly non-volunteer student sample, the two appeal’s intentional effects were in opposite direction. Participants were found out to have higher intention to volunteer for the organizations when self-oriented messages were used. Follow-up analysis of the combined data revealed that non-volunteers’ intention to volunteer was higher with self-oriented appeal than with an other-oriented appeal. These findings are discussed in terms of the implications on volunteerism and linked to recent findings regarding the role of self-and other oriented motives on determining how to approach volunteers or non-volunteers in an effective manner.

Kaynakça

  • References Antoni, G. (2009). Intrinsic vs. extrinsic motivations to volunteer and social capital formation. Kyklos, 62, 359–370. doi:10.1111/kykl.2009.62.issue-3
  • Asah, S. T., & Blahna, D. J. (2012). Motivational functionalism and urban conservation stewardship: implications for volunteer involvement. Conservation Letters, 5(6), 470-477.
  • Bang, H., & Ross, S. D. (2009). Volunteer motivation and satisfaction. Journal of Venue and Event Management, 1(1), 61-77.
  • Batson, C. D. (1991). The altruism question: Towards a social-psychological answer. Hillsdale, NJ: Erlbaum.
  • Batson, C. D., Ahmad, N., & Tsang, J. A. (2002). Four motives for community involvement. Journal of Social Issues, 58(3), 429-445.
  • Batterham, P. J. (2014). Recruitment of mental health survey participants using Internet advertising: content, characteristics and cost effectiveness. International journal of methods in psychiatric research, 23(2), 184-191.
  • Beerli, A., Díaz, G., & Martin, J. D. (2004). The behavioural consequences of self‐congruency in volunteers. International Journal of Nonprofit and Voluntary Sector Marketing, 9(1), 28-48.
  • Bekkers, R. (2007). Intergenerational transmission of volunteering. Acta Sociologica, 50(2), 99-114.
  • Bennett, J. W. (1998). Classic anthropology. American Anthropologist, 100(4), 951-956.
  • Bennett, R., & Kottasz, R. (2001). Advertisement style and the recruitment of charity volunteers. Journal of Nonprofit & Public Sector Marketing, 8(2), 45-63.
  • Bierhoff, H. W., Klein, R., & Kramp, P. (1991). Evidence for the altruistic personality from data on accident research. Journal of personality, 59(2), 263-280.
  • Boz, I., & Palaz, S. (2007). Factors influencing the motivation of Turkey's community volunteers. Nonprofit and Voluntary Sector Quarterly, 36(4), 643-661.
  • Bramston, P., Pretty, G., & Zammit, C. (2011). Assessing environmental stewardship motivation. Environment and Behavior, 43(6), 776-788.
  • Briggs, E., Peterson, M., & Gregory, G. (2010). Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes. Journal of Macromarketing, 30(1), 61–76. doi:10.1177/0276146709352220
  • Bruyere, B., & Rappe, S. (2007). Identifying the motivations of environmental volunteers. Journal of Environmental Planning and Management, 50(4), 503-516.
  • Burns, D. J., Reid, J. S., Toncar, M., Fawcett, J., & Anderson, C. (2006). Motivations to volunteer: The role of altruism. International Review on Public and Nonprofit Marketing, 3(2), 79-91.
  • Chappell, N. L., & Prince, M. J. (1997). Reasons why Canadian seniors volunteer. Canadian Journal of Aging, 16, 336–353.
  • Clary, E. G., & Orenstein, L. (1991). The amount and effectiveness of help: The relationship of motives and abilities to helping behavior, Personality and Social Psychology Bulletin, 17, 58–64.
  • Clary, E. G., & Snyder, M. (1999). The motivations to volunteer: Theoretical and practical considerations. Current Directions in Psychological Science, 8, 156–159.
  • Clary, E. G., Snyder, M., Ridge, R. D., Copeland, J., Stukas, A. A., Haugen, J., & Miene, P. (1998). Understanding and assessing the motivations of volunteers: a functional approach. Journal of personality and social psychology, 74(6), 1516.
  • Cnaan, R. A., & Goldberg-Glen, R. S. (1991). Measuring motivation to volunteer in human services. The journal of applied behavioral science, 27(3), 269-284.
  • Cornelis, I., Van Hiel, A., & De Cremer, D. (2013). Volunteer work in youth organizations: predicting distinct aspects of volunteering behavior from self‐and other‐oriented motives. Journal of Applied Social Psychology, 43(2), 456-466.
  • Erdoğan, E. (2017). Türkiye’de Gençlerin İyi Olma Hali. Retrieved from http://habitatdernegi.org/wp-content/uploads/turkiye-de-genclerin-iyi-olma-hali-raporu.pdf
  • Faircloth, J. B. (2005). Factors influencing nonprofit resource provider support decisions: applying the brand equity concept to nonprofits. Journal of marketing theory and practice, 13(3), 1-15.
  • Fisher, J. C., & Cole, K. M. (1993). Leadership and management of volunteer programs: A guide for volunteer administrators. Jossey-Bass Inc., 350 Sansome Street, San Francisco, CA 94104-1310.
  • For young adults. Retrieved from https://www.oecd.org/els/family/CO4.1-Participation-voluntary-work.pdf
  • Gallup World Poll (2016). 2016 Global Civic Engagement Report. Retrieved from https://news.gallup.com/reports/195581/global-civic-engagement-report-2016.aspx
  • Greenfield, E. A., & Marks, N. F. (2004). Formal volunteering as a protective factor for older adults' psychological well-being. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 59(5), S258-S264.
  • Hustinx, L., & Lammertyn, F. (2003). Collective and reflexive styles of volunteering: A sociological modernization perspective. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 14, 167–187.
  • Isen, A.M., Clark, M., Shalker, T.E. and Karp, L. (1978), Affect accessibility of material in memory and behaviour, Journal of Personality and Social Psychology, 36, 1-12.
  • Kohn, A. (1990). The brighter side of human nature. New York: Basic Books.
  • Konrath, S. H., O'Brien, E. H., & Hsing, C. (2011). Changes in dispositional empathy in American college students over time: A meta-analysis. Personality and Social Psychology Review, 15(2), 180-198.
  • Liao-Troth, M. A. (2005). Are they here for the long haul? The effects of functional motives and personality factors on the psychological contracts of volunteers. Nonprofit and Voluntary Sector Quarterly, 34(4), 510-530.
  • Lum, T. Y., & Lightfoot, E. (2005). The effects of volunteering on the physical and mental health of older people. Research on aging, 27(1), 31-55.
  • Manetti, G., Bellucci, M., Como, E., & Bagnoli, L. (2015). Investing in volunteering: measuring social returns of volunteer recruitment, training and management. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 26(5), 2104-2129.
  • Meier, S., & Stutzer, A. (2008). Is volunteering rewarding in itself?. Economica, 75(297), 39-59.
  • Morrow-Howell, N., Hinterlong, J., Rozario, P. A., & Tang, F. (2003). Effects of volunteering on the well-being of older adults. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 58(3), S137-S145.
  • Mowen, J. C., & Sujan, H. (2005). Volunteer behavior: A hierarchical model approach for investigating its trait and functional motive antecedents. Journal of Consumer Psychology, 15(2), 170-182.
  • Musick, M. A., & Wilson, J. (2003). Volunteering and depression: The role of psychological and social resources in different age groups. Social science & medicine, 56(2), 259-269.
  • Musick, M. A., & Wilson, J. (2007). Volunteers: A social profile. Indiana University Press.
  • Musick, M. A., Herzog, A. R., & House, J. S. (1999). Volunteering and mortality among older adults: Findings from a national sample. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 54(3), S173-S180.
  • O’Connor, P. (1997). Working with and recruiting volunteers as part of a fundraising strategy, Journal of Nonprofit and Voluntary Sector Marketing, 2 (4), 353-364.
  • OECD (2015). Women are catching up to men in volunteering, and they engage in more altruistic voluntary activities. Retrieved from http://www.oecd.org/gender/data/women-are-catching-up-to-men-in-volunteering-and-they-engage-in-more-altruistic-voluntary-activities.htm
  • OECD. (2014). CO4.1: Participation in voluntary work and membership of groups and organisations. Retrieved from https://www.oecd.org/els/family/CO4.1-Participation-voluntary-work.pdf
  • Oesterle, S., Johnson, M. K., & Mortimer, J. T. (2004). Volunteerism during the transition to adulthood: A life course perspective. Social forces, 82(3), 1123-1149. Okun, M. A. (1994). The relation between motives for organizational volunteering and frequency of volunteering by elders. Journal of Applied Gerontology, 13(2), 115-126.
  • Okun, M. A., Barr, A., & Herzog, A. R. (1998). Motivation to volunteer by older adults: A test of competing measurement models. Psychology and Aging, 13, 608-621.
  • Omoto, A. M., & Snyder, M. (1995). Sustained helping without obligation - Motivation, longevity of service, and perceived attitude-change among aids volunteers. Journal of Personality and Social Psychology, 68, 671-686.
  • Omoto, A. M., & Snyder, M. (2002). Considerations of community: The context and process of volunteerism. American Behavioral Scientist, 45(5), 846-867.
  • Onyx, J., & Warburton, J. (2003). Volunteering and health among older people: A review. Australasian Journal on Ageing, 22(2), 65-69.
  • Penner, L. A., Dovidio, J. F., Piliavin, J. A., & Schroeder, D. A. (2005). Prosocial behavior: Multilevel perspectives. Annual Review of Psychology, 56, 365-392.
  • Peterson, D. K. (2004). Recruitment strategies for encouraging participation in corporate volunteer programs. Journal of Business Ethics, 49, 371–382.
  • Pushkar, D., Reis, M., & Morros, M. (2002). Motivation, personality and well-being in older volunteers. The International Journal of Aging and Human Development, 55(2), 141-162.
  • Schaller, M., & Cialdini, R. B. (1988). The economics of empathic helping: Support for a mood management motive. Journal of Experimental Social Psychology, 24(2), 163-181.
  • Schram, V. R. (1985). Motivating volunteers to participate. Motivating Volunteers. Vancouvert Volunteer Centre, 13-30.
  • Shields, P. O. (2009). Young adult volunteers: Recruitment appeals and other marketing considerations. Journal of Nonprofit & Public Sector Marketing, 21(2), 139-159.
  • Shye, S. (2010). The motivation to volunteer: A systemic quality of life theory. Social Indicators Research, 98(2), 183-200.
  • Simon, B., Stürmer, S., & Steffens, K. (2000). Helping individuals or group members? The role of individual and collective identification in AIDS volunteerism. Personality and Social Psychology Bulletin, 26(4), 497-506.
  • Smith, C. P., Atkinson, J. W., McClelland, D. C., & Veroff, J. (1992). Motivation and personality: Handbook of thematic content analysis. Cambridge, UK: Cambridge University Press.
  • Smith, D. H. (1994). Determinants of voluntary association participation and volunteering: A literature review. Nonprofit and Voluntary Sector Quarterly, 23(3), 243-263.
  • Smith, R. E., & Swinyard, W. R. (1983). Attitude-behavior consistency: The impact of product trial versus advertising. Journal of Marketing Research, 257-267.
  • Snyder, M., & Omoto, A. M. (2008). Volunteerism: Social issues perspectives and social policy implications. Social issues and policy review, 2(1), 1-36.
  • Snyder, M., Omoto, A. M., & Smith, D. M. (2009). The role of persuasion strategies in motivating individual and collective action. The political psychology of democratic citizenship, 125-150.
  • Corporation for National and Community Service. Washington, DC: Office of Research and evaluation. Retrieved from https://www.nationalservice.gov/sites /default/files/upload/
  • Stefanick, L., Best-Bertwistle, R., & Race, L. S. (2018). Retaining Volunteers in the Age of Precarious Work. Journal of Nonprofit & Public Sector Marketing, 1-23.
  • Türkiye’de Gönüllülük. 2013. Retrieved from http://www.tr.undp.org/content/dam/turkey/docs/Publications/mdgs/Turkiyedegonulluluk.pdf
  • Türkiye’de Gönüllülük. 2017. Retrieved from https://www.xsights.co.uk/tr/turkiyede-gonulluluk-7637/
  • Unger, L. S. (1991). Altruism as a motivation to volunteer. Journal of Economic Psychology, 12(1), 71-100.
  • Van Willigen, M. (2000). Differential benefits of volunteering across the life course. The Journals of Gerontology Series B: Psychological Sciences and Social Sciences, 55(5), S308-S318.
  • Wheeler, J. A., Gorey, K. M., & Greenblatt, B. (1998). The beneficial effects of volunteering for older volunteers and the people they serve: A meta-analysis. The International Journal of Aging and Human Development, 47(1), 69-79.
  • Williamson, G. M., & Clark, M. S. (1992). Impact of desired relationship type on affective reactions to choosing and being required to help. Personality and Social Psychology Bulletin, 18(1), 10-18.
  • Wilson, A. and Pimm, G. (1996), The tyranny of the volunteer: The care and feeding of voluntary workforces, Management Decision, 34 (4), 24-40.
  • Wilson, J. (2000). Volunteering. Annual review of sociology, 26(1), 215-240.
  • Wilson, J. (2012). Volunteerism research: A review essay. Nonprofit and Voluntary Sector Quarterly, 41(2), 176-212.
  • Wilson, J., & Musick, M. (1997). Who cares? Toward an integrated theory of volunteer work. American sociological review, 694-713.
  • Wuthnow, R. (1991). Acts of compassion. Princeton, NJ: Princeton University Press.
  • Wymer Jr, W. W. (2003). Differentiating literacy volunteers: A segmentation analysis for target marketing. International Journal of Nonprofit and Voluntary Sector Marketing, 8(3), 267-285.
  • Wymer, W. W., Jr., & Starnes, B. J. (2001). Conceptual foundations and practical guidelines for recruiting volunteers to serve in local nonprofit organizations: Part I. Journal of Nonprofit & Public Sector Marketing Part I, 9(1/2), 63–96. doi:10.1300/J054v09n01_05
  • Wymer, W.W. (1998), Youth development volunteers: Their motives, how they differ from other volunteers and correlates of involvement intensity, Journal of Nonprofit and Voluntary Sector Marketing, 3 (4), 321-366.
Toplam 78 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makalesi
Yazarlar

Aslı Elif Aydın 0000-0002-9145-386X

Özge Kirezli 0000-0003-1122-0191

Elif Yurdakul 0000-0002-3523-104X

Yayımlanma Tarihi 28 Temmuz 2021
Gönderilme Tarihi 11 Eylül 2020
Yayımlandığı Sayı Yıl 2021 Cilt: 19 Sayı: 41

Kaynak Göster

APA Aydın, A. E., Kirezli, Ö., & Yurdakul, E. (2021). The Varying Impact of Self and Other Oriented Message Appeals on Volunteering. Yönetim Bilimleri Dergisi, 19(41), 699-722. https://doi.org/10.35408/comuybd.793687

Sayın Araştırmacı;

Dergimize gelen yoğun talep nedeniyle Ekim 2024 sayısı için öngörülen kontenjan dolmuştur, gönderilen makaleler ilerleyen sayılarda değerlendirilebilecektir. Bu hususa dikkat ederek yeni makale gönderimi yapmanızı rica ederiz.

Yönetim Bilimler Dergisi Özel Sayı Çağrısı
Yönetim Bilimleri Dergisi 2024 yılının Eylül ayında “Endüstri 4.0 ve Dijitalleşmenin Sosyal Bilimlerde Yansımaları” başlıklı bir özel sayı yayınlayacaktır.
Çanakkale Onsekiz Mart Üniversitesi Biga İktisadi ve İdari Bilimler Fakültesi tarafından 5-6 Temmuz 2024 tarihlerinde çevrimiçi olarak düzenlenecek olan 4. Uluslararası Sosyal Bilimler Konferansı’nda sunum gerçekleştiren yazarların dergi için ücret yatırmasına gerek olmayıp, dekont yerine Konferans Katılım Belgesini sisteme yüklemeleri yeterli olacaktır.
Gönderilen makalelerin derginin yazım kurallarına uygun olması ve DergiPark sistemi üzerinden sisteme yüklenmesi gerekmektedir. Özel sayı ana başlığı ile ilgisiz makaleler değerlendirmeye alınmayacaktır. Özel sayı için gönderilen makalelerin "Makalemi özel sayıya göndermek istiyorum" kutucuğu işaretlenerek sisteme yüklenmesi gerekmektedir. Özel sayı için gönderilmemiş makalelerin bu sayıya eklenmesi mümkün olmayacaktır.
Özel Sayı Çalışma Takvimi
Gönderim Başlangıcı: 15 Nisan 2024
Son Gönderim Tarihi: 15 Temmuz 2024
Özel Sayı Yayınlanma Tarihi: Eylül 2024

Dergimize göndereceğiniz çalışmalar linkte yer alan taslak dikkate alınarak hazırlanmalıdır. Çalışmanızı aktaracağınız taslak dergi yazım kurallarına göre düzenlenmiştir. Bu yüzden biçimlendirmeyi ve ana başlıkları değiştirmeden çalışmanızı bu taslağa aktarmanız gerekmektedir.
İngilizce Makale Şablonu için tıklayınız...

Saygılarımızla,