Research Article
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Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand

Year 2023, Volume: 8 Issue: 2, 911 - 925, 16.12.2023
https://doi.org/10.30785/mbud.1363857

Abstract

The term "brand", which is closely associated with the concepts of "branding," signifies the vision and identity surrounding a product during its design phase in the marketing sector. The most effective way to define a brand's identity is through its three-dimensional perception. The architectural space, acting as the storefront of the brand, holds significance in visually presenting the initial perception of the product. This study examines the interaction between the product design that has propelled the branding of a globally renowned handbag company and its spatial design, utilizing the method of observational analysis. The esteemed handbag brand, which has maintained its classical style for years, has been trying to attract attention by incorporating futuristic models since 2019, thereby rejuvenating its image. The study focuses on the examination of architectural design criteria that reflect the corporate identity.

Thanks

The authors would like to thank Gazi University Academic Writing Application and Research Center for proofreading the article. The paper complies with national and international research and publication ethics. Ethics committee approval was not required for this manuscript.

References

  • Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356. Access Address (20.12.2020): https://journals.sagepub.com/doi/10.1177/002224379703400304
  • Aaker, J. L. (2009). Building Strong Brands. Simon and Schuster.
  • Abloh, V. & Ghesquiere, N. (2020). Louis Vuitton. Access Address (16.07.2021): https://www.wikiwand.com/en/Louis_Vuitton
  • Additional Booklet Capital-Journal, (2004). Marka. DBR Yayıncılık, İstanbul, Turkey, pp. 45.
  • Akalın, T. (2019). Fütürizm akımının tarihsel süreci bağlamında fotoğraf sanatına kısa bir bakış. IBAD Sosyal Bilimler Dergisi, October 2019 Special Issue, 578-588. DOI: 10.21733/ibad.624073. Access Address (20.08.2021): https://dergipark.org.tr/en/pub/ibad/article/624073
  • Allan, M. (2004). Why brand places. Agenda for local development, 64.
  • Altıntaş, E. (2021). Louis Vuitton’un Fütüristik Koleksiyonu: 2054. Access Address (29.07.2022): https://gq.com.tr/moda/louis-vuittonun-futuristik-koleksiyonu-2054/1
  • Ar, İ. (2004). Marka iletişiminde kişilik: Marka kişiliği ve tüketici bağlılığı ilişkisi. Yönetim Araştırmaları Dergisi, 2(2), 73-99.
  • Astbury, J. (2019). Frank Gehry crowns Louis Vuitton Maison Seoul with glass sails. Access Address (29.08.2022):https://www.dezeen.com/2019/11/25/louis-vuitton-maison-seoul-frank-gehry-peter-marino/
  • Aydıntan, E. (2001). Yüzey Kaplama Malzemelerinin İç Mekân Algısına Anlamsal Boyutta Etkisi Üzerine Deneysel Bir Çalışma (MSc Thesis). Karadeniz Teknik University. Graduate School of Natural and Applied Sciences, Department of Architecture, Trabzon, Turkey. Accessed from database Access Address (13.07.2022): https://tez.yok.gov.tr/UlusalTezMerkezi/tezDetay.jsp?id=DCdcAzHXFYH6- _7_bgClEw&no=8hGqOCu8z0nlMAIQIbAH-w
  • Baker, J., Grewal, D. & Parasuraman, A. (1994). The Influence of Store Environment on Quality Interferences and Store Image. Journal of the Academy of Marketing Science, 22(4), 328-339. Access Address (12.04.2023): https://doi.org/10.1177/0092070394224002
  • Barcelona, Spain - Dec 29. (2013). Louis Vuitton store on the street Passeig de Gracia in Barcelona. 123RF. Access Address (18.07.2021): https://www.123rf.com/photo_26157273_barcelona-spain-dec-29-louis-vuitton-store- on-the-street-passeig-de-gracia-in-barcelona-a-shopping-d.html? fromid=bU9aaVpaaktmTEtmMUMwVWZvbjAxQT09
  • Başaran, Y. (2019). Köklerini gün yüzüne çıkaran Louis Vuitton. Access Address (22.07.2022): https://www.lofficiel.com.tr/sanat/koklerini-gun-yuzune-cikaran-louis-vuitton
  • Beverly Hills, Ca - Dec 7. (2012). Louis Vuitton store at Rodeo Drive in Beverly Hills on December 7, 2012. 123RF. Access Address (18.07.2021): https://www.123rf.com/photo_21755622_beverly-hills-ca-dec-7-louis-vuitton- store-at-rodeo-drive-in-beverly-hills-on-december-7-2012-rodeo-.html? fromid=bU9aaVpaaktmTEtmMUMwVWZvbjAxQT09
  • Çatak Oylum, N. (2014). Marka-iç mekân ilişkisinin tüketim kavramı çerçevesinde değerlendirilmesi. İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi, 116. Access Address (12.05.2022): https://hdl.handle.net/11467/497
  • Çay, M. (2014). En iyi 10 Fütürist Tasarım – Mimarlık. Access Address (23.07.2022): https://geekyapar.com/diger/en-iyi-10-futurist-tasarim-mimarlik/
  • Dağlı Curalı, Z. (2019). Mağaza İç Mekân Tasarımının Markalaşma Kavramı Üzerindeki Etkisi (Qualification Thesis in Art). Hacettepe University Fine Arts Institute, Department of Interior Architecture and Environmental Design, Hacettepe University, Ankara, Turkey. Accessed from database Access Address (10.07.2021): http://hdl.handle.net/11655/7683
  • İşcan, A. (2011). Mimarlık Ofislerinde Markalaşma (MSc Thesis). Yıldız Technical University Institute of Sciences, Department of Architecture Housing Production and Construction Management Program, Yıldız Technical University, İstanbul, Turkey. Accessed from database Access Address (16.04.2021): http://dspace.yildiz.edu.tr/xmlui/bitstream/handle/1/11487/0048042.pdf?sequence=1&isAllowed=y
  • Kemp, E., Childers, C. Y., Williams, K. H. (2012). Place branding: creating self‐brand connections and brand advocacy. Journal of Product & Brand Management, 21 (7), 508-515. Access Address (09.12.2022): https://doi.org/10.1108/10610421211276259
  • Koçyiğit, R. G. (2022). Mimarlıkta çoklu bağlamsallıklar sorunsalı. Journal of Architectural Sciences and Applications, 7(2), 763-780. Access Address (10.06.2023): https://dergipark.org.tr/en/pub/mbud/issue/73692/1172754
  • Levy, N. (2019). Peter Marino channels happiness for renovation of Louis Vuitton store in west London. Access Address (19.07.2023): https://www.dezeen.com/2019/11/01/louis-vuitton-new-bond-street-shop-interiors/
  • London, U.K, March. (2019). London, U.K, March 2019, building site fence panel for a Louis Vuitton shop in the Mayfair area. 123RF. Access Address (22.07.2021): https://www.123rf.com/photo_122235941_london-u-k-march- 2019-building-site-fence-panel-for-a-louis-vuitton-shop-in-the-mayfair-area.html
  • Louis Vuitton. (2019). Louis Vuitton Macau Wynn Palace Pop-Up. Access Address (25.07.2020):https://eu.louisvuitton.com/eng-e1/point-of-sale/macau/louis-vuitton-fw19-mens-pop-up
  • Maison. (2021). SELFRIDGES POP-UP STORE: LV X NIGO. Access Address (23.07.2021): https://eu.louisvuitton.com/eng-e1/magazine/articles/selfridges-nigo-pop-up
  • Milan Via Montenapoleone. (2014). Louis Vuitton store in Milan Via Montenapoleone, February 2, 2014. 123RF. Access Address (17.07.2021): https://www.123rf.com/photo_26157429_louis-vuitton-store-in-milan-via- montenapoleone-february-2 2014.html?fromid=bU9aaVpaaktmTEtmMUMwVWZvbjAxQT09
  • Miller, G. (2019a). Louis Vuitton Finds Another Art MVP, Unveiling a Jaw-Dropping Pop-Up Shop and New Collaboration. Access Address (24.07.2021): https://www.papercitymag.com/fashion/louis-vuitton-artist-jonas-wood-collaboration-scarf/#238839
  • Miller, G. (2019b). Louis Vuitton’s Neon Orange Chicago Pop-Up Emerges as Summer’s New Temple of Cool. Access Address (20.07.2023): https://www.papercitymag.com/fashion/louis-vuitton-neon-orange-chicago- pop-up-turns-heads/
  • Montoya, P. & Vandehey, T. (2009). The brand called you. New York, NY: McGraw-Hill. Access Address (12.05.2023): https://www.pnahfoo.com/image/pnahfoo/image/data/images/learning/montoya.pdf
  • Moveandstay. (2019). About Louis Vuitton Building, Paris. Access Address (29.07.2021): http://www.moveandstay.com/paris-louis-vuitton-building-paris-13009-office.php
  • Öztürk, H. (2018). Modern Fütüristik ve Moda. Fasionziner. Access Address (29.07.2021): http://fashionziner.com/2018/05/14/modern-futuristik-moda/
  • Rome - May 12. (2010). Louis Vuitton luxury fashion boutique on May 12, 2010, in Rome. 123RF. Access Address (15.07.2021): https://www.123rf.com/photo_10067328_rome-may-12-louis-vuitton-luxury-fashion-boutique- on-may-12-2010-in-rome-according-to-millward-brown.html? fromid=c1BsT0pFRkZONFdmdElWMGxEUnhxQT09
  • Sağlam, F. S. (2019). Marka Nedir? Marka Kavramının Tanımı Ve Kapsamı. Access Address (18.04.20222): https://www.brandingturkiye.com/marka-nedir-marka-kavraminin-tanimi-ve-kapsami/
  • Salzer‐Mörling, M. & Strannegård, L. (2004). Silence of the brands. European Journal of Marketing, 38 (1/2), pp. 224-238. Online ISSN: 0309-0566. Access Address (20.04.2023): https://doi.org/10.1108/03090560410511203
  • Sant’Elia A. & Marinetti, F. P. (1991). Fütürist Mimarlık, 20. Yüzyıl Mimarisinde Program ve Manifestolar. (ed.) U. Conrads, (çev.) S. Yavuz, Şevki Vanlı Mimarlık Vakfı, Ankara, Turkey, 21-25.
  • Sarıgül, A.İ. (2008). Mimarlıkta Gelecekçilik (MSc Thesis). Dokuz Eylul University Graduate School of Natural and Applied Sciences, Department of Architecture, Department of Building Science,Dokuz Eylül University, İzmir, Turkey. Accessed from database Access Address (22.06.2022): https://acikerisim.deu.edu.tr/xmlui/bitstream/handle/20.500.12397/8428/244604.pdf?sequence=1&isAllowed=y
  • Sevil, B. (2006). Moda Sektöründe Küresel Marka Yaratılması: Markalaşma Çalışmaları Üzerine Bir Uygulama (MSc Thesis). Dokuz Eylül University Social Sciences Institute, Department of Business, Marketing Program, Dokuz Eylül University, İzmir, Turkey. Accessed from database Access Address (25.04.2021): https://acikerisim.deu.edu.tr/xmlui/bitstream/handle/20.500.12397/11776/189659.pdf?sequence=1&isAllowed=y
  • Stock Editorial Photography. (2018). London United Kingdom, October 27, 2018: The Louis Vuitton shop inside the Harrods department store in London city United Kingdom. Editorial use. Access Address (25.08.2021):https://depositphotos.com/223788784/stock-photo-london-united-kingdom-october-2018.html
  • Stockholm - May 31. (2010). Louis Vuitton store on May 31, 2010 in Stockholm. 123RF. Access Address (15.07.2021):https://www.123rf.com/photo_8076100_stockholm-may-31-louis-vuitton-store-on-may-31-2010- in-stockholm-forbes-says-that-louis-vouitton-was.html?fromid=MW54SUtxWUpPMENPcE1VRm5oUHJCQT09
  • Sydney, Australia - December 12. (2016). Sydney, Australia - December 12, 2016: Louis Vuitton luxury store on George Street. 123RF. Access Address (19.08.2021):https://www.123rf.com/photo_73985921_sydney-australia- december-12-2016-louis-vuitton-luxury-store-on-george-street.html? fromid=c1BsT0pFRkZONFdmdElWMGxEUnhxQT09
  • Turley, L. & Milliman, R. (2000). Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence. Journal of Business Research, 49(2), 193-211. Access Address (11.03.2023): https://doi.org/10.1016/S0148-2963(99)00010-7
  • Wheeler, A. (2017). Designing brand identity: an essential guide for the whole branding team. John Wiley & Sons.
  • Yıldırım, N. (2015). Mağaza İç Mekânında Tasarım-İmaj İlişkisi (Qualification Thesis in Art). Hacettepe University Fine Arts Institute, Department of Interior Architecture and Environmental Design, Hacettepe University, Ankara, Turkey. Accessed from database Access Address (14.06.2021): https://tez.yok.gov.tr/UlusalTezMerkezi/tezDetay.jsp? id=mNwTOrR9PBVu5XlIqcAl3A&no=uYF3VdUVxRZHP2zucpqYsg

Markalaşma Sürecinde Mimarinin Önemi: Ünlü Bir Marka Üzerinden Değerlendirme

Year 2023, Volume: 8 Issue: 2, 911 - 925, 16.12.2023
https://doi.org/10.30785/mbud.1363857

Abstract

Markalaşma kavramı ile yakından ilişkili olan marka kavramı, pazarlama sektöründe bir ürünün tasarım aşamasındaki vizyonunu ve kimliğini ifade etmektedir. Bir markanın kimliğini tanımlamanın en etkili yolu onun üç boyutlu algısından geçer. Markanın vitrini görevini gören mimari mekân, ürünün ilk algılanışını görsel olarak sunması açısından önem taşımaktadır. Bu çalışma, dünyaca ünlü bir çanta firmasının markalaşmasına yön veren ürün tasarımı ile mekânsal tasarımı arasındaki etkileşimi gözlemsel analiz yöntemini kullanarak incelemektedir. Yıllardır klasik çizgisini korumasına rağmen saygın çanta markası, 2019 yılından itibaren fütüristtik modellere de yer vererek dikkatleri üzerine çekmeyi başarmış ve bu sayede imajını tazelemiştir. Çalışma, kurumsal kimliği yansıtan mimari tasarım kriterlerinin incelenmesine odaklanmaktadır.

References

  • Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356. Access Address (20.12.2020): https://journals.sagepub.com/doi/10.1177/002224379703400304
  • Aaker, J. L. (2009). Building Strong Brands. Simon and Schuster.
  • Abloh, V. & Ghesquiere, N. (2020). Louis Vuitton. Access Address (16.07.2021): https://www.wikiwand.com/en/Louis_Vuitton
  • Additional Booklet Capital-Journal, (2004). Marka. DBR Yayıncılık, İstanbul, Turkey, pp. 45.
  • Akalın, T. (2019). Fütürizm akımının tarihsel süreci bağlamında fotoğraf sanatına kısa bir bakış. IBAD Sosyal Bilimler Dergisi, October 2019 Special Issue, 578-588. DOI: 10.21733/ibad.624073. Access Address (20.08.2021): https://dergipark.org.tr/en/pub/ibad/article/624073
  • Allan, M. (2004). Why brand places. Agenda for local development, 64.
  • Altıntaş, E. (2021). Louis Vuitton’un Fütüristik Koleksiyonu: 2054. Access Address (29.07.2022): https://gq.com.tr/moda/louis-vuittonun-futuristik-koleksiyonu-2054/1
  • Ar, İ. (2004). Marka iletişiminde kişilik: Marka kişiliği ve tüketici bağlılığı ilişkisi. Yönetim Araştırmaları Dergisi, 2(2), 73-99.
  • Astbury, J. (2019). Frank Gehry crowns Louis Vuitton Maison Seoul with glass sails. Access Address (29.08.2022):https://www.dezeen.com/2019/11/25/louis-vuitton-maison-seoul-frank-gehry-peter-marino/
  • Aydıntan, E. (2001). Yüzey Kaplama Malzemelerinin İç Mekân Algısına Anlamsal Boyutta Etkisi Üzerine Deneysel Bir Çalışma (MSc Thesis). Karadeniz Teknik University. Graduate School of Natural and Applied Sciences, Department of Architecture, Trabzon, Turkey. Accessed from database Access Address (13.07.2022): https://tez.yok.gov.tr/UlusalTezMerkezi/tezDetay.jsp?id=DCdcAzHXFYH6- _7_bgClEw&no=8hGqOCu8z0nlMAIQIbAH-w
  • Baker, J., Grewal, D. & Parasuraman, A. (1994). The Influence of Store Environment on Quality Interferences and Store Image. Journal of the Academy of Marketing Science, 22(4), 328-339. Access Address (12.04.2023): https://doi.org/10.1177/0092070394224002
  • Barcelona, Spain - Dec 29. (2013). Louis Vuitton store on the street Passeig de Gracia in Barcelona. 123RF. Access Address (18.07.2021): https://www.123rf.com/photo_26157273_barcelona-spain-dec-29-louis-vuitton-store- on-the-street-passeig-de-gracia-in-barcelona-a-shopping-d.html? fromid=bU9aaVpaaktmTEtmMUMwVWZvbjAxQT09
  • Başaran, Y. (2019). Köklerini gün yüzüne çıkaran Louis Vuitton. Access Address (22.07.2022): https://www.lofficiel.com.tr/sanat/koklerini-gun-yuzune-cikaran-louis-vuitton
  • Beverly Hills, Ca - Dec 7. (2012). Louis Vuitton store at Rodeo Drive in Beverly Hills on December 7, 2012. 123RF. Access Address (18.07.2021): https://www.123rf.com/photo_21755622_beverly-hills-ca-dec-7-louis-vuitton- store-at-rodeo-drive-in-beverly-hills-on-december-7-2012-rodeo-.html? fromid=bU9aaVpaaktmTEtmMUMwVWZvbjAxQT09
  • Çatak Oylum, N. (2014). Marka-iç mekân ilişkisinin tüketim kavramı çerçevesinde değerlendirilmesi. İstanbul Ticaret Üniversitesi Fen Bilimleri Dergisi, 116. Access Address (12.05.2022): https://hdl.handle.net/11467/497
  • Çay, M. (2014). En iyi 10 Fütürist Tasarım – Mimarlık. Access Address (23.07.2022): https://geekyapar.com/diger/en-iyi-10-futurist-tasarim-mimarlik/
  • Dağlı Curalı, Z. (2019). Mağaza İç Mekân Tasarımının Markalaşma Kavramı Üzerindeki Etkisi (Qualification Thesis in Art). Hacettepe University Fine Arts Institute, Department of Interior Architecture and Environmental Design, Hacettepe University, Ankara, Turkey. Accessed from database Access Address (10.07.2021): http://hdl.handle.net/11655/7683
  • İşcan, A. (2011). Mimarlık Ofislerinde Markalaşma (MSc Thesis). Yıldız Technical University Institute of Sciences, Department of Architecture Housing Production and Construction Management Program, Yıldız Technical University, İstanbul, Turkey. Accessed from database Access Address (16.04.2021): http://dspace.yildiz.edu.tr/xmlui/bitstream/handle/1/11487/0048042.pdf?sequence=1&isAllowed=y
  • Kemp, E., Childers, C. Y., Williams, K. H. (2012). Place branding: creating self‐brand connections and brand advocacy. Journal of Product & Brand Management, 21 (7), 508-515. Access Address (09.12.2022): https://doi.org/10.1108/10610421211276259
  • Koçyiğit, R. G. (2022). Mimarlıkta çoklu bağlamsallıklar sorunsalı. Journal of Architectural Sciences and Applications, 7(2), 763-780. Access Address (10.06.2023): https://dergipark.org.tr/en/pub/mbud/issue/73692/1172754
  • Levy, N. (2019). Peter Marino channels happiness for renovation of Louis Vuitton store in west London. Access Address (19.07.2023): https://www.dezeen.com/2019/11/01/louis-vuitton-new-bond-street-shop-interiors/
  • London, U.K, March. (2019). London, U.K, March 2019, building site fence panel for a Louis Vuitton shop in the Mayfair area. 123RF. Access Address (22.07.2021): https://www.123rf.com/photo_122235941_london-u-k-march- 2019-building-site-fence-panel-for-a-louis-vuitton-shop-in-the-mayfair-area.html
  • Louis Vuitton. (2019). Louis Vuitton Macau Wynn Palace Pop-Up. Access Address (25.07.2020):https://eu.louisvuitton.com/eng-e1/point-of-sale/macau/louis-vuitton-fw19-mens-pop-up
  • Maison. (2021). SELFRIDGES POP-UP STORE: LV X NIGO. Access Address (23.07.2021): https://eu.louisvuitton.com/eng-e1/magazine/articles/selfridges-nigo-pop-up
  • Milan Via Montenapoleone. (2014). Louis Vuitton store in Milan Via Montenapoleone, February 2, 2014. 123RF. Access Address (17.07.2021): https://www.123rf.com/photo_26157429_louis-vuitton-store-in-milan-via- montenapoleone-february-2 2014.html?fromid=bU9aaVpaaktmTEtmMUMwVWZvbjAxQT09
  • Miller, G. (2019a). Louis Vuitton Finds Another Art MVP, Unveiling a Jaw-Dropping Pop-Up Shop and New Collaboration. Access Address (24.07.2021): https://www.papercitymag.com/fashion/louis-vuitton-artist-jonas-wood-collaboration-scarf/#238839
  • Miller, G. (2019b). Louis Vuitton’s Neon Orange Chicago Pop-Up Emerges as Summer’s New Temple of Cool. Access Address (20.07.2023): https://www.papercitymag.com/fashion/louis-vuitton-neon-orange-chicago- pop-up-turns-heads/
  • Montoya, P. & Vandehey, T. (2009). The brand called you. New York, NY: McGraw-Hill. Access Address (12.05.2023): https://www.pnahfoo.com/image/pnahfoo/image/data/images/learning/montoya.pdf
  • Moveandstay. (2019). About Louis Vuitton Building, Paris. Access Address (29.07.2021): http://www.moveandstay.com/paris-louis-vuitton-building-paris-13009-office.php
  • Öztürk, H. (2018). Modern Fütüristik ve Moda. Fasionziner. Access Address (29.07.2021): http://fashionziner.com/2018/05/14/modern-futuristik-moda/
  • Rome - May 12. (2010). Louis Vuitton luxury fashion boutique on May 12, 2010, in Rome. 123RF. Access Address (15.07.2021): https://www.123rf.com/photo_10067328_rome-may-12-louis-vuitton-luxury-fashion-boutique- on-may-12-2010-in-rome-according-to-millward-brown.html? fromid=c1BsT0pFRkZONFdmdElWMGxEUnhxQT09
  • Sağlam, F. S. (2019). Marka Nedir? Marka Kavramının Tanımı Ve Kapsamı. Access Address (18.04.20222): https://www.brandingturkiye.com/marka-nedir-marka-kavraminin-tanimi-ve-kapsami/
  • Salzer‐Mörling, M. & Strannegård, L. (2004). Silence of the brands. European Journal of Marketing, 38 (1/2), pp. 224-238. Online ISSN: 0309-0566. Access Address (20.04.2023): https://doi.org/10.1108/03090560410511203
  • Sant’Elia A. & Marinetti, F. P. (1991). Fütürist Mimarlık, 20. Yüzyıl Mimarisinde Program ve Manifestolar. (ed.) U. Conrads, (çev.) S. Yavuz, Şevki Vanlı Mimarlık Vakfı, Ankara, Turkey, 21-25.
  • Sarıgül, A.İ. (2008). Mimarlıkta Gelecekçilik (MSc Thesis). Dokuz Eylul University Graduate School of Natural and Applied Sciences, Department of Architecture, Department of Building Science,Dokuz Eylül University, İzmir, Turkey. Accessed from database Access Address (22.06.2022): https://acikerisim.deu.edu.tr/xmlui/bitstream/handle/20.500.12397/8428/244604.pdf?sequence=1&isAllowed=y
  • Sevil, B. (2006). Moda Sektöründe Küresel Marka Yaratılması: Markalaşma Çalışmaları Üzerine Bir Uygulama (MSc Thesis). Dokuz Eylül University Social Sciences Institute, Department of Business, Marketing Program, Dokuz Eylül University, İzmir, Turkey. Accessed from database Access Address (25.04.2021): https://acikerisim.deu.edu.tr/xmlui/bitstream/handle/20.500.12397/11776/189659.pdf?sequence=1&isAllowed=y
  • Stock Editorial Photography. (2018). London United Kingdom, October 27, 2018: The Louis Vuitton shop inside the Harrods department store in London city United Kingdom. Editorial use. Access Address (25.08.2021):https://depositphotos.com/223788784/stock-photo-london-united-kingdom-october-2018.html
  • Stockholm - May 31. (2010). Louis Vuitton store on May 31, 2010 in Stockholm. 123RF. Access Address (15.07.2021):https://www.123rf.com/photo_8076100_stockholm-may-31-louis-vuitton-store-on-may-31-2010- in-stockholm-forbes-says-that-louis-vouitton-was.html?fromid=MW54SUtxWUpPMENPcE1VRm5oUHJCQT09
  • Sydney, Australia - December 12. (2016). Sydney, Australia - December 12, 2016: Louis Vuitton luxury store on George Street. 123RF. Access Address (19.08.2021):https://www.123rf.com/photo_73985921_sydney-australia- december-12-2016-louis-vuitton-luxury-store-on-george-street.html? fromid=c1BsT0pFRkZONFdmdElWMGxEUnhxQT09
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There are 42 citations in total.

Details

Primary Language English
Subjects Architectural Design, Materials and Technology in Architecture, Architecture (Other), Building Technology, Building (Other)
Journal Section Research Articles
Authors

Burcu Buram Çolak 0000-0001-7932-6422

Asena Soyluk 0000-0002-6905-4774

Publication Date December 16, 2023
Submission Date September 20, 2023
Published in Issue Year 2023 Volume: 8 Issue: 2

Cite

APA Çolak, B. B., & Soyluk, A. (2023). Importance of Architecture in the Branding Process: An Evaluation on a Famous Brand. Journal of Architectural Sciences and Applications, 8(2), 911-925. https://doi.org/10.30785/mbud.1363857